![]() We asked for a logo that was uniquely and definitively our own, and that's exactly what Riley delivered. Our previous logo had truly become part of a thriving community, and we wanted to be aware of that during the rebrand process. I don't know if you’ve ever tried to brand yourself, but we'll just confirm that it doesn't get any easier the second time around (at least, not for us). ![]() He was patient, but respectful of our desire to maintain the personality of our brand. Riley took our collective vision, and got to work on making it a reality. Riley worked through a number of concepts as we tried to find the right fit. We knew we wanted something that paid tribute to where we've been as a brand, but in a more memorable and original way. “ It's no small task to ask someone to join a conversation that's so close to our hearts, but Riley dug right in. ![]() Various ideas were tested, and we arrived at a custom drawn sans serif logotype, as well as a redrawn version of their previous 'brackets' mark.Ībout 6 months after the rebrand Code School was acquired for $36 Million dollars. Old style multiple measure rests can be created by laying out restLonga (four bars), restDoubleWhole (two bars) and restWhole (one bar) next to each other. The old logotype, made from customized Avenir, had begun to show its short comings in these situations. Scoring applications should draw multiple measure rests using primitives to provide variable width and line thickness rather than using restHBar. Code School’s visual identity involves a great deal of different characterful illustrations, themed courses on their website, and various diverse and ever -changing situations where a logo would be implemented. In the summer of 2014 I was approached by my friend Justin Mezzell about designing a new identity for Code School, a popular educational site that teaches people to write code. Over time No-Li has expanded to supplying its beer on tap, in 22oz bottles, 12oz bottles in 4 packs and 6 packs, and special edition Barrel aged beers. The main company mark references the Spokane Gondola, a series of Tram cars installed for the 1974 World's Fair, an event of lasting esteem in the city, and something we took much inspiration from. I've worked with No-Li on their various branding and packaging projects ever since, which now includes 22oz and 12oz bottles. I’ve worked with No-Li Brewhouse (a Spokane-based brewery) for almost 4 years, designing their identity and packaging.įounded in Spokane Washington in 1993 by Mark Irvin, No-Li Brewhouse is a craft brewery which expanded to bottling in early 2012. Originally named Northern Lights, I was contacted in Winter 2012 by former Fat Tire strategist Greg Owsley and former Deschutes Brewery (and craft beer guru) John Bryant, about re-naming the brewery 'No-Li', rebranding the company completely, and creating its first bottled brews.
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